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About MJM Strategy

Elevate your business and the cannabis industry.

The emerging cannabis sector, while flush with manufacturing, retail & technology, entrepreneurs still struggle with enough powerful branding and strategic consumer marketing to transform the mainstream “taboo” image of marijuana. Led by corporate-to-cannabis cross over executive, Dasheeda Dawson, MJM Strategy is the cannabis industry’s first minority-led, digital-focused strategy and management consulting firm. Launched in 2016, the team leverages a combined 40+ years of corporate excellence at companies such as Target, JP Morgan Chase, and Viacom. We help hemp and marijuana companies grow at every stage of development.

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Brand Strategy & Content Development

From new product launch to creative development to full-service P&L brand management, we can help your band elevate and resonate.

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Digital Marketing & Social Media Strategy

We are a digital-focused agency, with the expertise to help you quickly scale your brand's presence on the most relevant and social platforms.

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Integrated Marketing & Public Relations

Buzz-worthy events and strategic partnership to expand your reach -- in Cannabis & mainstream markets, we can get you connected!

MJM Strategy Leadership Team

Our Team

Dasheeda Dawson
Dasheeda Dawson
Founder & President
Patrice Clark
VP, Managing Partner
Imani Dawson
VP, Managing Partner
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New Jersey Cannabis Commission
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About MJM Strategy
Founded in 2016, MJM Strategy is the cannabis industry's first minority-led, digital focused strategy and management consulting firm. Leveraging 40+ years of corporate excellence under the leadership of Founder & President, Dasheeda Dawson, MJM Strategy provides strategic brand marketing, digital strategy, and business management support to help elevate hemp and marijuana companies at every stage of development.